Rhetorical Devices in A Modest Proposal

In the characteristic way of projectors, Swift presents these calculations as facts before asking his rhetorical question. Doing so allows him to appear thorough and methodical to readers, which is known as an appeal to logos, and helps build his case before he presents his thesis.

Swift uses this term, along with papist later to disparagingly refer to Roman Catholics. In the satirical character of his narrator, Swift uses these terms to appeal to anti-Catholic sentiment in London and illustrate attitudes towards Irish Catholics at the time.

Swift is adding support for his proposal by pointing out that the since the landlords control the agriculture and livestock, the poor would now have a valuable commodity that could be taxed to help pay their landlord's rent.

In an attempt to add credibility to his friend’s claim, Swift recalls a conversation with Salmanaazor—Swift’s pseudonym for the historical person George Psalmanazar, a Frenchman who impersonated a Formosan (Taiwanese) and wrote a completely fictitious and gruesome account on the culture of Formosa. By the time Swift published A Modest Proposal, Psalmanazar had confessed to the fraud. Incorporating “Salmanaazor” into his essay as an authority figure further highlights the irony and ridiculousness of his proposal.

Notice here that having made an appeal to pathos and the sympathy of the readers, Swift moves on to supporting his argument through effective reasoning and logical progression. This is his appeal to logos in which he attempts to rationalize his argument with logical supporting evidence.

Swift's final portrayal of his projector shows readers how he has no financial stakes in his own proposal, and that he is offering it out of his altruistic love for the country. As a conclusion, ending with an appeal to ethos would normally help enhance a rhetorical essay; however, given the subject matter, it is doubtful how effective this appeal is at this point.

In an effort to improve his argument, Swift utilizes another rhetorical strategy by appealing to an authority to add credibility to his plan. This is an ethos appeal. Despite the satirical nature of the essay, Swift is following all of the standard conventions to make his essay as persuasive as possible.

Prior to proposing his solution, Swift does two things with this line. As the projector, he is sincerely hoping no one will object to his proposal. However, Swift is also clearly being ironic, because he knows that everyone will object. Perhaps the most powerfully ironic aspect of this essay is how this proposal is anything but modest.

As the projector, Swift take the moral high ground in this paragraph. In an effort to improve his credibility and the strength of his forthcoming proposal, he claims his scheme will solve the issue of abortion in Catholic Ireland. He not only continues to appeal to the readers and raise the stakes of his argument, but he is also trying to convince them that he's acting solely out of his concern with doing helping Ireland.

While Swift still hasn’t stated his main claim regarding poverty in Ireland, this metaphor foreshadows what he eventually proposes by comparing children and their mothers to domesticated animals and consequently devaluing the lives of the poor. Note how he refers to mothers of children as breeders later on.

For Swift's satire to work, he creates the persona of a projector (an objective, disinterested scientist) who seeks to solve problems regardless of politics or private interests. In doing so, he is simultaneously satirizing projectors by showing how their solutions are out of touch and, often, morally repulsive.

Swift begins his satirical essay by presenting the horrible conditions of the poor in Ireland in an effort to generate sympathy or pity—a rhetorical device known as an appeal to pathos. However, the sympathy he establishes at the beginning with the audience quickly disappears after a few paragraphs once his claim is introduced.

The "projector" here is taking the moral high ground.  Using children as a food source will encourage women not to abort their children, thereby avoiding the moral problems of abortion in a Catholic country.  Swift's projector, after all, is only concerned with doing what is right for Ireland.