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Ethos in Blood, Toil, Tears, and Sweat

Ethos Examples in Blood, Toil, Tears, and Sweat:

Text of Churchill's Speech

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"It is to wage war, by sea, land and air, with all our might and with all the strength that God can give us;..."   (Text of Churchill's Speech)

In this sentence, Churchill lays out the central thesis of his speech. The goal of his administration, he makes clear, is to fight against the Axis Powers and to win. We see elegant devices in the alliteration of “wage war” and the tricolon construction of “sea, land and air.” Finally, Churchill makes an appeal to ethos in his invocation to God, which suggests that his wartime cause is divinely warranted, as is the broader British drive toward victory.

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